What are the success strategies of Top used apps globally

What are the success strategies of Top used apps globally

It was not a long time ago when App Store was launched with some hundreds of apps in 2008, and today more than 1.9 million apps are available there. But the android store is still far ahead in the race, with almost 2.6 million websites available in different categories. An increasing number of apps usage has completely changed the way we meet our partners, pay our bills, and manage our documents. Here are a list 10 Top used apps in 2020

  • Facebook
  • Google
  • Google chrome
  • Messenger
  • Youtube
  • Snapchat
  • Instagram
  • Gmail
  • Tiktok
  • Messages

Effect of covid-19 on apps ranking

Global pandemic proved to be a blessing in disguise for some apps like Tiktok and Zoom. But on the other hand, some traveling apps like Uber and Airbnb have also suffered from the imposed lockdowns. But overall the usage of apps increased by about 24% for health and fitness, food delivery, and cash transfer, etc. And it has not gone back since then, and increasing day-by-day. So, there is never the best time than today to start your own app.

 What makes an app successful?

  Hundreds of apps are made every day but unfortunately, most of them fail to stand out. There is no perfect recipe for a successful mobile app but certain proven strategies used for  top downloaded apps are:

●    Completely understanding the platform

The two most used platforms available are App Store and the Android store. Both of them have very different audiences. For a successful app, you have to completely comprehend the demands and requirements of the platform which is the target for your app launch.

●    Strict app testing

If an app has gone through proper and thorough testing, the chances of its success are already higher. A step of well-structured testing to fix bugs is a must step before the launch of any app. Because on a platform filled with multiple options, no one is going to think twice before deleting your faulty and buggy app.

●    Continuous updates

Mobile phone technology is changing with every passing day. You are not supposed to just launch and forget about your app. It demands sequential updates according to changing requirements. Your app should never be incompatible with mobile hardware and technology.

●    Good marketing strategy

A good marketing plan is the lifeline of your app. Without it, there is a very slim chance of survival of your app. You are required to draw out a complete marketing plan, and then execute it timely. Creating a good reputation for an app in the early days of the launch can be very helpful in the long run.

●    Frequent analysis of app traffic

Only by knowing the exact source of incoming traffic downloading your app, you can make your app user,s friendly. A good website traffic checker like Similarweb can help you track retention and engagement to your app. You can also follow the pattern of what other types of apps are being used by the same users.